Stella McCartney and Adidas design GB outfits for Rio Olympics opening ceremony

McCartney, who is creative director at Adidas, was also responsible for the team’s kit in 2012. But this is the first time the designer has created outfits for the opening ceremony. “The goal for Rio 2016 was to rewrite the rules of performance and design for athletes, allowing them to look and feel like champions on and off the field,” she said. “The inspiration behind the design was this idea of contrasting British tradition with a modern attitude.”This year’s Olympic games took place from 5th August to 21st August.

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