Demna Gvasalia Explains How His Vetements Mindset Is Changing Balenciaga

“I wouldn’t say I’m trying to channel Mr. Balenciaga in any way, but I’m trying to understand how he saw women- states the Georgian-born designer. He really respected and loved them—I see that in the clothes, the way he approached the body. He liked to fit on models who were not perfect. He liked to work with reality, and flatter it. I’m trying to work with that.”

“Vetements” literally translates from French to mean “clothes.” As Gvasalia told T Magazine, “it is a lot about the attiude of wearing the clothes.” The brand’s mentality is one that rejects the idea of a “label,” and asks viewers to literally focus on the clothes.

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