Lapo Elkann Customizes an Alfa Romeo 4C

In partnership with Adidas and Garage Italia Customs, Lapo Elkann of Italia Independent has created a custom Alfa Romeo 4C car with an extravagant snakeskin motif in black and white — the same pattern seen on Adidas’ Deadly Focus Pack Football Boots collection. This marks the first customized car from Italia Independent, although Elkann, whose family owns Fiat, Alfa Romeo’s parent, has worked on other automotive brands in the past.

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