Internet sensations Leandra Medine and Chiara Ferragni are pitted against each other.
In a world of social media and blogging, not everyone finds spectacular success that lasts longer than the proverbial “fifteen minutes of fame”. The few that have found extraordinary success are no mere bloggers. They have managed to parlay their fame and talent to entire businesses in the fashion industry. Leandra Medine of Man Repeller and Chiara Ferragni of The Blonde Salad are shining examples of fashion influencers and entrepreneurs.
A born and bred New Yorker, Leandra Medine’s first venture into blogging began in 2009 with the humorously titled Boogers + Bagels. The content ranged from fashion to humor and personal anecdotes, and what would be the start of her “man repelling” posts. In 2010, she started her eponymous blog, which became an overnight sensation only three days after its launch. What started as a hobby soon became a full-time career. Medine has published a book “Man Repeller: Seeking Love. Finding Overalls.” She has been named in Forbes’ Top 30 Under 30 list, and topped Adweek’s Fashion Power 25 in 2012. Today, Man Repeller has 1.3 million followers on Instagram.
Italian native Chiara Ferragni started blogging in 2009, and was soon noticed for her style and good looks. By 2011, she had gone mainstream with Teen Vogue profiling her. By then, her blog The Blonde Salad had recorded more than one million unique visitors per month. She also has an Italian language e-book named after her blog. Several honors and recognitions later, Ferragni’s Instagram account has more than 5.7 million followers today.
Medine is known as much for her style as for her signature sense of humor and feminist approach. She is the perfect representation of the modern independent woman. Her belief that good fashion is about “pleasing women, not men; so as it happens, the trends that we love, men hate” cements this image. On the blog, she displays a preference for tailored and anti-fit silhouettes. Though she wears a lot of luxury brands like Chloé, Dries Van Noten, and Marc Jacobs, Medine mixes it up with high-street buys to create the perfect look. She hardly ever wears makeup, except maybe a colored lip on occasion. Her hair is usually left loose in her trademark bob.
On the other hand, Ferragni has cultivated a more feminine and model-like image. Always dressed in the latest trends, some of her favorite brands are Italian labels like Fausto Puglisi, Marco de Vincenzo, and Moschino. She has also been spotted in Chloé, Michael Kors, and Stella McCartney. Ferragni seems to never have an off day when it comes to beauty. Her hair is impeccably coiffed with an expertly made up face that suits her Barbie doll-like persona.
Apart from blogging, Medine and Ferragni have both collaborated with several brands to create capsule collections designed by them. Medine’s collaborators include Nina Ricci, Michael Kors, Stuart Weitzman, Saks Fifth Avenue, Veda, Gryphon, Del Toro, Superga, Dannijo, PJK, Maje, and BaubleBar.
Chiara Ferragni debuted her shoe collection in 2010, a signature line of sparkly and fun shoes. She has modeled for many brands and publications. She has worked with Chanel, Christian Dior, Louis Vuitton, Guess, Steve Madden, and many more. Often called the “Million Dollar Blogger”, her blog and shoe collections were the subject of a study at Harvard Business School. Ferragni is also currently Pantene’s global ambassador.
Both women have successfully taken their hobbies and transformed themselves into inspirational entrepreneurs and street-style queens. More power to these fashionistas!