NARS x Christopher Kane Create a Unique Event to Promote Launch

To promote the launch of the new NARS x Christopher Kane collection, the marketing team came up with a unique “breakthrough” event. A limited-edition Kane handbag packaged with the makeup products was the prize, enclosed in a glossy enamel sphere. Fashionistas had to tweet until mechanic arms broke into the sphere, with the final tweet winning the prize. It took 26,000 tweets to reveal the prize and the winner!

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